PRE-SEED IS CLOSED: Next, we raise our Founding 100

Message from Sean:

CONGRATS to you mavericks who saw the vision for REX and took a leap of faith to invest in the future of digital advertising and the brand new category REX is defining…

The pre-seed round is officially CLOSED!

We are now taking reservations for this last opportunity to invest in REX. Then we start investing in our clients beginning JANUARY 2026 with our “Founding 100.”

Two things you need to know about what’s coming up:

1. We’ll announce our “FOUNDERS & FUNDS” round soon.

Very soon.

This will be your final opportunity to invest in REX.

Want to guarantee your spot as an investor?

👇

Not ready to save your spot today?

Then sit tight and I'll send more updates your way soon.

But be warned: this will be the last chance ever to invest in REX.

We don’t want – or need – to be the kind of company to raise money endlessly.

Instead, we want to start investing in the success of our clients ASAP – both tactically by delivering real results and financially through our Ad-Vest™ Fund. (more on that later…)

2. In this round, we’ll raise our Founding 100 clients.

We ❤️ our angels.
We ❤️ our VCs.

But that’s not REX’s whole story.

We built the ultimate weapons system to defeat digital advertising’s fraud, waste, and abuse monster. Now, we’re launching a rescue mission to free other Shopify founders currently trapped in ads hell.

We want to give those founders an opportunity to own a piece of this done-for-you system. So…

Our next move is this “FOUNDERS & FUNDS” round.

This campaign is dual-purpose:

1. FOUNDERS: Founders first. This is our growth hack to the “Founding 100” — the first 100 Shopify brands we’ll launch with on January 5th, 2026.

2. FUNDS: Funds second. We’re offering 7% of the company. This is a one shot thing. Once we reach $1.25M, we’re done raising funds. Forever.

Today, we’re teasing just enough to turn heads. But once this campaign drops, we’ll be fully out of stealth mode. Thanks for being in the shadows with us so far. 🫡

Meet back here same-time, same-place next month and I’ll reveal all the secrets about “FOUNDERS & FUNDS…”

On to the updates!

Sean

🗽 NEW WEBSITE ALERT

It’s time to liberate your Shopify profits.

Here’s your late Independence Day gift:

🎆 REXd.com 🎆

🏢 Company Update

💸 FYI: You’re Investing at a 99.9% Discount…

You’ve never seen a round quite like this one:

• $18M valuation. When we do the math, that’s a 99.9% discount on the actual valuation REX will grow to be.

• 7% equity is at stake during this round.

• $1.25M is the maximum we’ll raise. Period. We hit that, round closed.

• There won’t be another one. This is the FINAL chance to invest.

• We’re not here for vanity checks and cap table peacocking. We’d rather hand equity to the founders REX was built to serve.

• In this round, the money isn’t the point.

The real opportunity here is for the Founding 100 Shopify brands to pre-pay for the service that will transform their profitability – and own a piece of that service at the same time.

We’re hitching our wagon to this rocket ship:

Shopify’s revenue has grown 25% YoY on average for the past four years. That’s nearly 3x the global ecommerce growth rate of 8.4%.

Today, there are 2,700,000 US small businesses on Shopify → 861,000 of which already generate over $10k/month.

That’s our target market, that 861,000. And we’re only going after 1.1% (10,000) of them.

We invest in the 1.1%.
You can invest at .1%.

🤡 FWA of Digital Advertising

You guys enjoyed your intro to Mr. Rex last month.

Now, meet the back-alley bunch he’s taking down:

These three are to blame for fraud, waste, and abuse in the digital advertising space:

• Agency Muppets, who squander your ad dollars and give the good guys a bad rap.

• AdBurglar, who snatches up to 90% of your ad spend with his Bot Brigade, faking clicks, views, & impressions.

• Consultant Clowns, who didn’t build the broken ad platforms… but sure do profit off telling you the BS numbers from them.

📰 Investor News

Welcome… Hallstone Ventures 🎆

Seth is a former Sony Senior VP of Creative Services and President of Hollywood Professional Association. Claire was a Senior VP at SVB and built M12 at Microsoft. Dave was SVB’s Chief Scientist and former CTO of Live Nation and Friendster.

AMAZING group to call investors & friends of REX!

🔥 Team Highlight: Ad-Sassins™ Deployed

We don’t hire marketers. We hire Ad-Sassins™ — elite operators built to kill bloated budgets and scale real results.

🔹 Chris Piper – COO (Ad-Sassin #008)

• Seasoned marketing exec & operator who’s scaled startups from zero to $30M+.

• Former CMO and COO at Contrarian Thinking, Scribe Media, & SaaS Academy.

• He’ll take REX to the moon with his startup ops, brand building, & media-led growth expertise.

When Piper enters the war room, your ROAS salutes.

🧨 Monthly Investor Asks

1. Want to be a funder in our next round?

After we hit $1.25M, we’re done. ”Do not press” this button if you want to be first in line to own a piece of this ads revolution.

2. Do you know a Shopify founder?

Tell them they need to sign up for our waitlist if they want to live.

Send them this link → REXd.com