REX Update: The Results are In!

Author

Sean Gilfillan
December 04, 2024

Holy shit, everyone!

Even Snoop was shocked! :)

Apologies for swearing in an investor update. I know that’s not very professional from a former Diplomat and Army officer, but HOLY SHIT EVERYONE!

We’ve been testing our adtech integration with our partners over the past few months and the results are in.

The Numbers

  • 170+ ecomm companies

  • $10M spent

  • Optimizing across 30 different ad channels (Google, Meta, Amazon, etc.)

The Results

  • 9X ROAS average! (ecomm)

  • 94% MoM retention rate!

    • Note: the 6% were not retained on our end. We let them go because they weren’t fulfilling orders for their customers.

The “So What?”

It means that with ZERO marketing knowledge, skill or even understanding, NON-MARKETERS generated almost 10X their total profit by using our platform vs. an internal marketing team or an external agency.

Here is (are?) the Maths, as they say in the UK.

BEFORE: SMB Monthly Marketing Budget

  • $30k/mo for 2 x FTE marketing employees (salaries, benefits, etc.)

  • $10k/mo for agency fees

  • $1k/mo for 10 x martech tools (managed by 2 FTEs + agency)

  • $10k/mo for ad spend

  • 9X ((let’s pretend!) ROAS = $90,000

  • $90,000 in sales - $51,000 in marketing expenses

  • $39,000 profit

AFTER: SMB Monthly Marketing Budget

  • $0/mo for marketing employees 

  • $0/mo for agency fee

  • $1k/mo for MarketBloc (managed by MarketBloc)

  • $10k/mo for ad spend

  • 9X ROAS = $90,000 (confirmed!)

  • $90,000 in sales - $11,000 in marketing expenses

  • $79,000 profit

We just doubled their profit!

BUT.

What happens IF we take that $40k and put it back into ads?

Magic!

*NEW*: SMB Monthly Marketing Budget

  • $0/mo for marketing employee

  • $0/mo for agency fee

  • $1k/mo for MarketBloc

  • $50k/mo for ad spend

  • 9X ROAS = $450,000

  • $450,000 in sales - $51,000 in marketing expenses

  • $399,000 profit!

SUMMARY

Make $90k/mo

Spending $51k to get there

OR

Make $450k/mo

Spending $51k to get there

You dig?

What we are doing will completely REVOLUTIONIZE how marketing is done from today.

Happy post-Turkey Day everyone!

See some of you at Techstars AI Demo Day at Google on December 5th!

Thanks,

Sean